Brown Fedora Books · Pre-Release Manuscript

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CMO

The Leadership Rebuild AI Demands

A private pre-release for a select group of leaders.

The Premise

Marketing didn't evolve. It accumulated.

AI didn't enhance the role. It broke it.

The rebuild starts with the leader, not the stack.

A word from the author

Welcome, and thank you.

A short message before you open the manuscript.

M.G. — Author

The Manuscript

Five parts. Seventeen chapters.

Three hundred pages. A 6×9 hardback, locked for September 2026.

Two excerpts

"Sixty-five percent of CMOs say generative AI will reshape their function within two years. Thirty-two percent have a plan. Fifteen percent believe the plan will survive contact with reality. That is the writing on the wall, and it has been on the wall long enough to fade."
Chapter 1 — The Break Point
"Measurement is not something you do in post. It is something you decide before the campaign exists, before the agent is briefed, before the budget is approved. The measurement defines the work."
Chapter 12 — The Measurement Reset

Lend your voice

A line on the back of the book.

Choose what matters most about the manuscript — AI, leadership, the CMO position, the future, the model, the ideas. We'll draft an eye-catching line you can polish or rewrite. Only your name and title appear on the book.

"The line you place here may live on the back of three hundred pages."

Access is by name, not by list.

If you've been invited, your link is in your inbox.

Public release — September 2026

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